AUSTIN, Texas – September 20, 2022 – BigLever Software, the long-standing leader in Product Line Engineering (PLE), announced today that Jim Browne has joined the organization in the role of Senior Director of Remote Sales.  Browne, a veteran sales leader, brings extensive experience encompassing engagements with some of the world’s largest companies in highly technical industries such as aerospace and defense.


Browne will direct the sales strategies for the company, with a focus on increasing BigLever’s global footprint in the automotive, aerospace, defense, manufacturing, and medical device industries. Prior to joining BigLever, Browne served as North American Sales Manager for LAP Laser where he was successful in growing the region’s market share through consultative selling to mid and large sized organizations, including many of the nation’s Fortune 500 enterprises.


“BigLever is excited to have Jim join our team.  With the issuance of the ISO/IEC 26580 standard in 2021, the interest and adoption of Feature-based Product Line Engineering (PLE) has accelerated significantly, putting BigLever, the PLE industry leader, in a position of explosive growth.,” said Dr. Charles Krueger, BigLever Founder and CEO. “Jim’s acumen and experience with technical solutions is critical to bringing our patented technology and expertise to organizations as they disrupt traditional engineering processes, a shift necessary to realize a digital transformation.”


Brown stated, “Being part of BigLever offers great rewards and is a wonderful opportunity to help organizations during this pivotal time when PLE is being recognized as a competitive advantage for complex engineering. I’m looking forward to working with the team that pioneered PLE and accelerating the adoption and utilization of our cutting-edge technology and consultative services.”


About BigLever Software

BigLever Software pioneered feature-based product line engineering (PLE) and led the charge to establish the international standard ISO/IEC 26580. From midsize companies to the worlds largest enterprises, BigLever helps make engineering complex system families simpler and more competitive. Its holistic onePLE solution empowers rapid adoption of PLE to effectively manage the proliferation of product line variants. By automating the creation and management of digital assets in its PLE Factory, BigLever does more than solve an engineers most consuming problem. It delivers extraordinary benefits to the entire business: more high-quality products in less time, more cost-effectiveness and scalability, more customer satisfaction and loyalty, and more retention of the best talent — empowering more ROI for your PLE investment. For more information, visit or follow BigLever on LinkedIn and Twitter.


Media Contact:   Meg Grant